We're looking for creators who care about the details — golden light, natural materials, soft textures. Those who know the best things take time and intention.
Content we love
We're not looking for studio-white perfection. We want real, styled, intentional content — the kind that lives beautifully on a feed and tells a story.
Content themes
Soft light, thoughtful styling, real homes — photo and video where a Lunapaca diaper is the natural centerpiece.
Styled tablescapes, pregnancy reveals, and baby shower moments — the whole scene, not just the product.
The quiet moments, the tired mornings, two caregivers figuring it out together — an older sibling's curiosity, a grandparent's surprise. The tenderness of early babyhood, with a Lunapaca diaper at the center of it.
The moment the box arrives — raw, real, and honest. First impressions and honest on-camera reviews that feel like a message to a friend.
Lunapaca in the real world — at home, out and about, through a wash routine. POVs and skits that show what life with Lunapaca actually looks like.
Cloth diaper 101, how to use the Lunapaca system, fitting guides — content that helps caregivers feel confident and seen.
Formats
Lifestyle photos
Styled + shot in life — real homes, real babies, and especially in nature. Never a studio.
UGC short-form videos
Real moments, real reactions. Raw assets + b-roll of babies or nurseries included.
YouTube long-form
Day in the life, how to use Lunapaca, full reviews — deep storytelling.
How it works
Who can apply
By invitation only. No follower count required — we're looking for great content. No purchase necessary. Your "First Look" submission should show us you understand the product and brand — not just the aesthetic.
What you submit
1 video or 5 photos featuring Lunapaca products you already own — or lifestyle content that fits our world. Any style: review, educational, skit, unboxing, "why I'm choosing Lunapaca," aesthetic nursery.
You receive
20% off 1 alpaca cover
Free SOAK sample included with your order
What we look for
Who is eligible
After your First Look is approved, we will send you your first project — a creative brief and a free Stack-a-Paca to create with. Submit your content, earn your next project. Repeatable up to 4 times.
What you submit
Raw assets + b-roll required with every submission.
You receive
1 free Stack-a-Paca
(up to 4x, $500 total value)
Video format options
Who is eligible
Proven creators with a successful track record at the Creator stage may be invited to become a Brand Collaborator — and can earn paid packages for their ongoing content work with Lunapaca.
What you create
A mix of brand-directed and creator-proposed projects — long-form YouTube, campaign photography, editorial content.
You receive
$300–$600 per package (+ product provided)
A starting rate that grows with the relationship.
The process
Apply
Submit 1 video or 5 photos — any style that fits our world. No purchase required. The 20% off code we send you is a gift, not a prerequisite.
We review
Our team looks at your submission and brand fit. If your content is usable for our marketing, you're in. Expect a response within a few business days.
Get approved
If approved, we send you a creative brief and a discount code for a free Stack-a-Paca — yours to use to make your first creator project.
Create + submit
Use your Stack-a-Paca to create content: 3 UGC videos, 10 lifestyle photos, or 1 YouTube long-form. Submit with raw assets within 3 weeks of receiving the product.
Earn + repeat
Approved content earns a new discount code for another free Stack-a-Paca. Repeat as many times as your content meets our standards. Exceptional work opens the door to Creative Partner.
Questions
What kind of content should I submit for my First Look?
It must be content we can actually use in our marketing — something that sells Lunapaca products, communicates the ideas behind the brand, or educates on our product and its innovation. Think: an honest review, an unboxing, a "why I switched to Lunapaca" video, a how-to on cloth diapering, or a POV that shows the product in real use. A beautiful photo of a baby in a nursery or a nature scene alone won't cut it — we need content with a clear brand message that's usable for ads.
Do I need to already own a Lunapaca product to apply?
Not necessarily. If you already own our products, show us how you use them. If you don't, a "why I'm choosing Lunapaca" video — explaining why you're making the switch or what drew you to the brand — can be filmed without the product and still be genuinely usable content for us. No purchase required to apply.
What brand language should I know?
We use specific terms that matter to our community: alpaca covers, inners, flats, and boosters. We use caregiver-inclusive language and never imply there's one right way to parent. Our world is soft babyhood, health, and intentionality — not hustle or perfection.
How many times can I earn a Stack-a-Paca?
Up to 4 times. Each approved round earns a free Stack-a-Paca. As long as the content keeps landing, we keep collaborating.
How do I submit my content?
Via Google Drive — share your folder (raw + edited) to the email address we'll provide on approval. Please include raw assets + b-roll alongside your edited files.
Is there a deadline for submitting content?
We know life with a baby doesn't run on a schedule — but please aim to submit within 3 weeks of receiving your product. If you need more time, just let us know. What we ask is that you don't go quiet on us.
What if my content doesn't meet the criteria?
We use a simple approved/not approved system. If something isn't quite right we'll tell you why, and you're welcome to resubmit. It's not a judgment — just a standard we hold for everyone in the program.
What rights do you get to my content?
By submitting, you grant Lunapaca, LLC a license to use your content across our marketing channels — including paid advertising, organic social, our website, and email marketing. You're free to use it on your own channels too.
Can I apply if I'm expecting or a new parent?
Absolutely — some of our most resonant content comes from caregivers who are genuinely living this. Your experience is not a limitation; it's the whole point.
Apply to join
Submit your First Look and tell us what you'd make. We read every application personally.
Here's what happens next:
📋 We review every First Look personally. You'll hear from us within 3–5 business days.
✉️ If your content is approved, we'll reach out with a creative brief and a free Stack-a-Paca discount code for your first Creator project.
🎬 Create your project, submit it, and earn your next Stack-a-Paca — repeatable up to 4 times.
Questions? Reach us at create@lunapaca.com · Follow us @lunapaca for inspiration.